Google Optimize, a free version of Google Optimize 360, is coming out next month. This tool will show how different site experiences impact users, and gives you the ability to deliver them. A/b testing and conversion optimization should be a part of any digital marketing effort and ideally is an extension of the search marketing team.
Google recently started including AMP URLs as part of mobile web results. Previously they were only seen in the Top Stores section of mobile search. An issue occurred, that some searchers found, where AMP results would show up in desktop results. AMP results are designated for mobile devices only and clicking into these URLs on desktop was causing further issues. It seems Google has since fixed this bug.
Bonus: Google adds new schema named “Science Datasets” for marking up scientific or government data