2017 Week 17 SEO News Recap

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content 

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

The State of Links: Yesterday’s Ranking Factor?

Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?

11 Recent Changes Impacting SEO 

Does your site feature original content, natural language and optimized images?

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