The May 17, 2017 Google Algorithm Update – Frequency of Quality Updates, Surfing The Gray Area, and Reversals
Glenn Gabe of GSQi provides analysis and findings from the May 17, 2017 Google algorithm update (a major core ranking update focused on quality).
Lately we’ve seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site.
Why it’s critical to keep your technical SEO in check when making user experience improvements.