After blocking Google users from reading free articles in February, the Wall Street Journal’s subscription business soared, with a fourfold increase in the rate of visitors converting into paying customers. But there was a trade-off: Traffic from Google plummeted 44 percent.
Even a 1-second delay in page loading time can make a difference to conversions, page views and customer satisfaction – not to mention SEO.
Sites that require some kind of age verification gating system, such as you see on alcohol sites or some video game sites, can be a complicated thing when it comes to SEO. On the one hand, those sites are required by law to ask someone’s age before viewing the content on the site. But on the other hand, those sites still want to have a footprint in Google, especially so people can find the content on those sites when they do a search.