Google has been spotted testing a new design for paid and organic search results. Changes include a new look for search cards and fewer ads.
PPC vs SEO: Why They Work Better Together
The idea of putting organic and paid search strategies into the same hat might seem like a risky proposition, but the data is in and it suggests otherwise. A 2012 study by Google shows a significant, and unmistakable correlation between the implementation of a synergized search strategy and positive ROI. We’re not just talking about the top 5 ranked sites on a SERP, we’re talking about everybody.
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, focusing predominantly on its rock-and-roll heyday, with a glimpse into the future and what might become of SEO in the years to come.