2017 Week 38 SEO News Recap

Exclusive: Google offers to treat rivals equally via auction: sources

Google has offered to display rival comparison shopping sites via an auction, as it aims to stave off further EU antitrust fines, four people familiar with the matter said.Google is under pressure to come up with a big initiative to level the playing field in comparison shopping, but its proposal was roundly criticised by competitors as inadequate, the sources said.

Most Google Algo Changes Not Actionable by SEOs

Gary Illyes was asked about all the Fred updates, which encompasses many different quality algo changes Google has made this year.  Google has said before that when major algo changes happen that are actionable by webmasters – meaning something webmasters can change to see direct impact in the search results – they tend to be vocal about it.  But what about the majority of their 1-2 algo updates that happen every single day at Google?

Google: Top Ranking Factors Change Depending on Query

Google’s Gary Illyes has clarified a misunderstanding about ranking factors. Contrary to popular belief, Illyes says there are no top 3 ranking factors that apply to all content. Top ranking factors for a web page will change depending on the query used to find it.

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