There has been a great deal of discussion over the top three ranking factors ever since it was confirmed that links, content and RankBrain were the top three. And there has been some more information about those factors and the various weights they may have. At State of Search this week, Gary Illyes was asked the top three ranking factors and how they are weighted differently on a per query basis.
Often you will see dates in the search results snippets when blog or news related content shows up in the organic Google search results. Did you know you can lose the ability to show those date bylines if you try to trick Google by faking the date to make it look more recent that the actual date/time it was published?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?