2017 Week 49 SEO News Recap

Google Hreflang For Mobile First Index: Mobile to Mobile & Desktop to Desktop

John Mueller confirmed today on Twitter that Google’s advice around hreflang implementing when it comes to when the mobile first index has been rolled out is to configure it as a “mobile-to-mobile & desktop-to-desktop.”


More realtime data on Google Trends

Google Trends can be window into the world, giving us a peek into what people are searching for—whether it’s elections, music, sports or games. Now you can see the world in realtime through more lenses: News, Shopping, Images and YouTube. Google is opening up more data to show what people in the world are looking for, as they’re looking for it—whether it’s just out of curiosity, to write a story or something else.


Google officially increases length of snippets in search results

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query.

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