2017 Week 50 SEO News Recap

Tell Google Why & How You Want To Filter Voice Search Queries In Search Console

Google’s John Mueller posted on Twitter that he is looking at what webmasters and SEOs would do with voice search query data within Google Search Console. John wrote: “I hear folks asking about voice search data in Search Console often. Can you elaborate on what you want to see there? What’s an example of such a query that would be useful?” So now, it is our responsibility to tell Google what we want to do with this data. If we don’t, we might not get these filters in the Search Analytics report within Google Search Console.

 

How the Google Pigeon Update Changed Local Search Results

One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, too, and that typically meant a different, and eventually better, search experience in terms of local businesses and the information pertaining to those businesses.

Four Reasons Why You Need To Customize Your SEO Strategy

The Google Webmaster Rater Quality Guidelines make it clear that each web page must have a purpose. The guidelines go so far as to instruct raters to mark pages with no clear purpose as “low quality.” For some, their website is an online portal to express feelings, opinions, hobbies and personal experiences. Business owners and entrepreneurs are not granted that luxury.

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