Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Joy Hawkins explains that this was (unfortunately) necessary.
Typical reward and punishment sometimes is more black and white than how Google’s algorithm works these days. Now that Google devalues links instead of demoting the site with the bad links, Google keeps saying, you don’t know if an unnatural link helps a site rank or not – there are no tools that show you if Google is counting a specific link or not. Heck, even Google’s own link tool in the Google Search Console won’t tell you that – for good reason. John Mueller of Google addressed the question around “how do they get away with it?”
In online marketing, few strategies are as competitive or as quickly evolving as search engine optimization (SEO). Marked by a history of algorithm updates, new technologies, and new techniques to win real estate at the top of search engine results pages (SERPs), most SEO experts (like me) chomp at the bit to predict or learn the latest trends that will shape our businesses’ digital futures.