2017 Week 52 SEO News Recap

Maccabees Update: Google Confirms New Core Algorithm Changes

Today SEJ received confirmation from a Google spokesperson that “several minor changes” were made to the core algorithm this month. “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy,” a Google spokesperson told Search Engine Journal. The timeframe with the most volatility for some websites was between December 12 and 14.

 

Introducing Rich Results & the Rich Results Testing Tool

Over the years, the different ways you can choose to highlight your website’s content in search has grown dramatically. In the past, Google has called these rich snippets, rich cards, or enriched results. Going forward – to simplify the terminology –  Google documentation will use the name “rich results” for all of them. Additionally, Google is introducing a new rich results testing tool to make diagnosing your pages’ structured data easier.

 

SEO As A Primary Marketing Tool — With A Little Help From PPC

Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on the world wide web. This began the great debate of whether it was better to attract customers by educating and enlightening them or by splashing attention-grabbing ads where they couldn’t miss them.

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