2018 Week 10 SEO News Recap

Standardizing lessons learned from AMP

Based on what has been learned from AMP, Google now feels ready to take the next step and work to support more instant-loading content not based on AMP technology in areas of Google Search designed for this, like the Top Stories carousel. This content will need to follow a set of future web standards and meet a set of objective performance and user experience criteria to be eligible.

Distrust of the Symantec PKI: Immediate action needed by site operators

Google previously announced plans to deprecate Chrome’s trust in the Symantec certificate authority (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL). This post outlines how site operators can determine if they’re affected by this deprecation, and if so, what needs to be done and by when. Failure to replace these certificates will result in site breakage in upcoming versions of major browsers, including Chrome.

Google Tests Answers In People Also Ask Box Results

Google is testing a new addition to the people also ask functionality. The change involves the people also ask box not just showing other questions, people are also asking, but the answers to those questions right in the box itself.

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