2018 Week 16 SEO News Recap

Google confirms rolling out a broad core search algorithm update earlier this week

Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update.Google explained that core search updates happen “several times per year” and that while “some sites may note drops or gains,” there is nothing specific a site can do to tweak its rankings around these updates.

Exclusive: Google unveils vetting process for drug rehab ads

Google told Reuters Monday it would resume accepting ads from U.S. addiction treatment centers in July, nearly a year after the Alphabet Inc (GOOGL.O) unit suspended the lucrative category of advertisers for numerous deceptive and misleading ads. Treatment centers now will be able to run ads after being vetted by Portland, Ore. firm LegitScript, Google said.

Google: Do Not Link Hreflang to Redirecting URLs

For sites that are using hreflang, especially those who are utilizing 301 and 302 redirects for any reason, it is a reminder that all hreflang URLs should not be linked to redirected URLs. The question came up to John Mueller on Twitter, where he reminds site owners that hreflang URLs should be the destination URLs not a redirect one.

Bonus: New Undetectable Type of Negative SEO Attack Uncovered

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