2018 Week 20 SEO News Recap

Google Reduces Description Length in Desktop & Mobile Search Results

Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”

Google: 15% Of All Queries Are Still Never Seen Before

Since 2013, Google has been saying 15% of queries are new and never seen before by Google. The interesting part, this is five years later and the stat has not changed. In 2007 it was 25% of queries, so it took a big bump down from 2007 to 2013, but since then, at least according to the Google speak, it is still at 15%. Google’s John Mueller and Mariya Moeva mentioned the stat in their I/O session.

Google Testing Disambiguation Box for Local Packs

Google is testing a disambiguation box which shows up on the mobile search results for a local pack.  Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for.

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