People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Google has announced that starting in July 2018, page speed will be a ranking factor for mobile searches.
Bing has added a new feature to their local knowledge panel that allows searchers to book appointments directly through Bing rather than contacting the business independently. The new book link appears between the usual directions and website boxes below the map for the business, or next to them. When you click on it, you are sent to a third party site that has a new partnership with Bing, Pingup.
Experience shows that you don’t have to be a huge website for a major brand to rank in the top spot for a given query. Google doesn’t care which sites show up high in SERPs, as long as the page lives up to user expectations, which is something they measure on a tremendous scale. That begs the question: What is it that makes a page stand out, as far as Google is concerned? Why do pages rank in Google in the long term?