It has been a year since we last saw Google’s Search Quality Rater Guidelines updated, but they released a brand new version over the weekend. Here is what has changed, with commentary about why it is important for site owners and tips they can take away from it to incorporate into their own sites.
Google doesn’t want to list the same content in the search results for a single query, so they do a lot of duplication detection to fold together URLs and content so they don’t show a messy set of search results. One would assume that Google needs to first crawl the pages to see the content and meta information before folding and consolidating those signals into a single page. But no, Google’s John Mueller said often they can do this before they even crawl the site.
Google announced upgrades to its event search results, expanding the features and details since the company first added events to search a year ago. Google will show time, location, ticketing providers and other relevant information about events. Users can also save events and share events with others. This feature is rolling out sometime next week. To see this in action, search for [events near me] or [free concert] in the US to trigger event results.