2018 Week 34 SEO News Recap

Google’s Forum Post Carousels are an Optional, Opt-in Feature

Google’s Danny Sullivan has revealed that carousels of web forum posts appearing in search results are an optional feature. Forums that display such carousels in search results have explicitly opted-in to the feature. It’s not something that displays automatically. This may explain why it’s shown for some forums but not for others. Reddit is a popular web forum that supports carousel previews.

Google Drive’s rebrand to Google One includes offers for hotels found in Search

Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated plans come with lower pricing, but what will interest marketers is a new Benefits section in the Google One app. At launch, the Benefits section offers customers a $5 credit for the Google Play Store and also features discounts on hotels found in Google Search. Customers will see links to “Look for Google One member prices and save up to 40% on selected hotels you find in Google Search.” Google clearly has plans to build out this section with more offers from other Google properties, including Google Express, its e-commerce program with retailers.

Links, Mobile Usability, and site management in the new Search Console

Google has announced it is rolling out a link report within the new Google Search Console. The new report consolidates the functionality of the “Links to your site” and “Internal Links” reports on the old Search Console, Google said.

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