2018 Week 43 SEO News Recap

Reserve With Google makes its way into the 3- Pack SERP on Google

Transactions in Local Search via Google’s Reserve with Google tool have historically been limited to Knowledge Panel results. It appears that this transactional capabilities being expanded or will be expanded to include embedding calls to action directly into the Local 3-Pack search results. And given Google’s obvious expansion of the Reserve with Google we can expect to see these sorts of results in many new verticals going forward.

Bing resolves backlog with its Webmaster Tools URL submission tool

At SMX East, Bing’s Christi Olson and Frederic Dubut explained that when they shut down the public URL submission tool globally in mid-September, it resulted in an influx of URL submissions to the alternative authenticated submission form in Bing Webmaster Tools. That meant URLs began to take weeks to be processed as opposed to hours or a day.

Google Lens Now In Google Image Search Results

Google announced it is now rolling out the Google Lens button within Google Image search results. Google Lens, which was introduced in May 2017, is a visual search tool to help people learn more about images and what they are visually looking at. Adding this tool to image search allows users to learn more about the images they clicked on within Google Image search. 

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