2018 Week 5 SEO News Recap

A reintroduction to Google’s featured snippets

Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself. It’s especially helpful for those on mobile or searching by voice. Featured snippets aren’t just for written content. Google recently launched video featured snippets jumping users directly to the right place in a video.

Tip: Google Search Analytics Query Filter is Space Sensitive

When analysing queries in Google Search Console use spaces to isolate a word which may be a part of a longer word. A search for “pr” with the intent of looking up public relations related queries returns results which include queries like “seo price”. Exact match option can be too limiting, so to solve this problem use spaces before and after your keyword.

PSA: Google Doesn’t Use Content On Non-Canonical Pages

Google’s John Mueller wrote on Twitter “remember that the content on ‘non-canonical’ versions generally doesn’t get used.” Meaning, if you point page A to page B using a 301 or canonical tag, generally the content on page A won’t be used by Google for ranking. So if page A has content about blue widgets and page B has about pink widgets, Google won’t take the blue widget content and pass it to page B.

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