It’s been two years since Google started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. They’ve seen websites across the world embrace the mobile web, making fantastic websites that work on all kinds of devices. There’s still a lot to do, but they’re happy to announce that we now use mobile-first indexing for over half of the pages shown in search results globally.
After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact. If time is limited and your cost-per-sale is low, the drop in traffic might make it a strategy not worth pursuing anymore.
Over the past few months, Google added to their link schemes guideliens page a line that basically says you cannot require someone to link to you without the nofollow attribute. If you require such a follow link in your terms of service, a contract or some other arrangement, then that is considered a “link scheme” by Google. The exact line is: “Requiring a link as part of a Terms of Service, contract, or similar arrangement without allowing a third-party content owner the choice of using nofollow or other method of blocking PageRank, should they wish.”