2019 Week 21 SEO News Recap

Google Stopped Indexing The Web?

There was a serious Google bug if you try to find recent content indexed by Google – Google wasn’t able to help you out. If you tried to search for content around May 22 from sites like the New York Times, Wall Street Journal or almost any site, you were out of luck. Google confirmed there was an issue and they worked to resolve it as of May 23. 

A new look for Google Search

Google rolled out a new look for search results which includes favicons in SERPs. The website name and its favicon will appear at the top of the results card. Google says this new look is helpful to searchers as they can more easily scan the page of results and decide which source to get their information from. This change will also affect how ads are displayed. A black ‘Ad’ label replaces the green label, which is displayed at the top of the card along with a URL.

What’s for dinner? Order it with Google

Google’s unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more “transactional.” Transaction fees are part of Google’s strategy to monetize the Assistant. One manifestation of this GTD ethos is bringing food ordering into Google Assistant, Google search and Maps. Announced Thursday, delivery comes from DoorDash, Postmates, Delivery.com, Slice, ChowNow and Zuppler. Other partners are reportedly coming soon. For some time Google has linked to third party ordering and delivery services in the Knowledge Panel online. This experience proceeds directly from the GMB profile on both Android devices and iPhones.

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