French regulators hit Google with a €50 million (about $57 million) fine for violating a sweeping package of European data protection and privacy rules that wants to reshape the way online companies do business. In the first slap brought under the GDPR (General Data Production Regulation) since it went into effect last May, France’s data privacy watchdog CNIL accused the search giant for lack of transparency, providing inadequate information and lack of valid consent regarding personalization of ads.
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I’ve heard from European consumers to have alternatives, Google runs Europe’s web landscape.
At a Google NYC meetup Thursday hosted by John Mueller, a Google webmaster trends analyst, and Martin Splitt of Google developer relations, Mueller gave the 25 attendees a preview of some changes coming down the pike. According to Mueller, changes are slated for image search, Google is working on switching remaining sites to mobile-first indexing, and the company will be dropping the old version of Google Search Console soon.