2019 Week 48 SEO News Recap

Launch: Job types for services

Google launched a new feature in Google My Business for job types for services. Services businesses in the US can choose from suggested types of services (for example, plumbers may see “Install faucet” or “Repair toilet” as services to add). If the type of service isn’t listed, they can add their own custom services. These standardized job types make it easier for customers to find the services they need, and help merchants generate more relevant leads for the services they offer.

Google Tests More Spacious Search Result Snippets

Sergey Alakov spotted Google testing a taller, more spacious, Google mobile search results user interface. There is simply more vertical space between the search results.

How to use Schema to create a Google Action

Google recently announced that publishers can now create Google Actions from web content using schema markup. For brands, Google Actions can be a great way to get more mileage out of your SEO strategy and offer another opportunity to reach searchers organically. Optimizing for newer SEO features like Google Actions and rich results are becoming increasingly critical when it comes to pleasing the algorithm. While the option isn’t available for every content type, this new capability is a big deal for less technical users looking to, ahem, get in on the Actions.

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