2019 Week 6 SEO News Recap

A New Google Useragent Named google-speakr

Some folks are seeing a new useragent in their log files named google-speakr. The for that useragent, at least during accessing the sites is 66.249.81.186 which resolves to Google. SEOs and webmasters are asking if this is some sort of Google Assistant or Home crawler or something else Danny Sullivan noted, “That’s an useragent used when Google Go fetches a page to make sure it has the most up-to-date information before it translates it to read aloud. We’ll see about adding documentation.”

Consolidating your website traffic on canonical URLs

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content. To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search.

Bing to publishers: Start using new Bing URL submission process for indexing now

Last week at SMX West, Bing announced it is now allowing webmasters, publishers and site owners to submit 10,000 URLs per day to its search engine for crawling and indexing. It was a 1,000x increase in the previous quota Bing had for this tool. But there is a reason for that increase, Bing said in the announcement “We believe that enabling this change will trigger a fundamental shift in the way that search engines, such as Bing, retrieve and are notified of new and updated content across the web.”

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