Category Archives: SEO

2019 Week 31 SEO News Recap

An update on Android for search providers in Europe

Google is introducing a new search engine “choice screen” in Europe for Android users. It’s reminiscent of what Microsoft was compelled to do roughly a decade ago, to offer “browser choice” on the desktop in Europe. Part of antitrust compliance. This comes as part of Google’s effort to comply with the European Commission’s (EC’s) July, 2018 antitrust decision involving Android and app bundling. Google has appealed the decision and the associated roughly $5 billion fine. Starting in 2020, when Android users set up their devices they’ll be presented with a version of the following screen. Google says providers will potentially vary by country.

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2019 Week 30 SEO News Recap

Google notifying webmasters to remove noindex from robots.txt files

As part of Google fully removing support for the noindex directive in robots.txt files, Google is now sending notifications to those that have such directives. This morning, many within the SEO community started getting notifications from Google Search Console with the subject line “Remove “noindex” statements from the robots.txt of…”

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2019 Week 29 SEO News Recap

Why Google dropped Bing Discover pages from its index

Recently, Google dropped a subset of Bing’s website from its index. The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search. Google’s webmaster guidelines say, “Use the robots.txt file on your web server to manage your crawling budget by preventing crawling of infinite spaces such as search result pages.” Google specifically has said for a long time they do not want search results in its search results. And Bing Discover was just that.

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2019 Week 28 SEO News Recap

How we keep Search relevant and useful

Danny Sullivan from Google published a blog post saying Google made 3,200 changes to its search systems last year. Google also informed us they updated the how search works data with that a few months ago. That is about 9 changes per day to search. How many of those changes are core ranking versus changing the pixel location of the search box or font sizes is unknown.

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2019 Week 27 SEO News Recap

Google’s robots.txt parser is now open source

Google announced as part of its efforts to standardizing the robots exclusion protocol that it is open sourcing its robots.txt parser. That means how GoogleBot reads and listens to robots.txt files will be available for any crawler or coder to look at or use. It is rare for Google to share anything they do in core search with the open source world but here Google has published it to Github for all to access.

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2019 Week 26 SEO News Recap

Google Confirms GoogleBot Does Not Support HTTP Pipelining

Gary Illyes from Google confirmed yesterday that GoogleBot does not support HTTP pipelining. The truth is, most modern browsers don’t support it either by default. HTTP pipelining is a technique in which multiple HTTP requests are sent on a single TCP (transmission control protocol) connection without waiting for the corresponding responses. This concept is supported in HTTP/2, the specific technique was superseded by multiplexing via HTTP/2, which is supported by most modern browsers and is likely supported by GoogleBot.

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